Paid Marketing Specialist
CAREERS
© 2024 Sweepsouth (Pty) Ltd, all rights reserved
Responsibilities:
Paid Channel Management
Driving strategy and managing the P&L of the channels by tracking, reporting and analysing paid channel initiatives and campaigns – Paid Search, Display, Paid Social, Remarketing, APP Paid Campaigns, etc
Optimising existing campaigns to meet company objectives as well as building new ads to support the company expansion
Analysing the CPC campaign results, coming up with the strategies to achieve the KPIs and execute them
Developing the tactics which increase the site traffic and sales based on the ads performance analysis and A/B testing
Driving continued innovation and best practices implementation across the digital channels
Work closely with the marketing creative team, design team and SEO team
Working with other channel managers to ensure strategic alignment and holistic audience management
Cost Management
Assist CCO with the compilation of the Paid marketing budget
Monthly optimisation of channel attribution to ensure best ROI of investment
Monthly calibration of CAC, reactivation and discount efficiencies
Requirements
Min 4+ years of experience in managing SEM, Display, and Remarketing locally, with international experience given preference.
Very good understanding of performance marketing.
Experienced in managing campaigns for e-commerce and apps.
Experience managing Google Ads for Search, Display & Remarketing.
Experience managing performance based Paid Social campaigns.
Proficiency in MS Excel.
Up to date with digital advertising innovations and best practices.
Strong analytical skills.
Problem solver, creative thinker.
Interested in technology, e-commerce.
University Degree.
Fluency in English.
Advantageous
App attribution setups, tracking and optimisation.
A strong understanding of cross-device attribution.
Experience with marketing tools such as Appsflyer, UA, or similar tools.
Are you ready to drive Sweepsouth's paid marketing channels?
Sweepsouth is looking for a Paid Marketing Specialist to own and optimise our performance marketing efforts, driving measurable growth across our core business and rapidly expanding service verticals. You’ll plan, execute, and scale paid campaigns across multiple digital platforms, ensuring every campaign reflects our ambition to be South Africa’s number one home services platform.
This is a hands-on performance role where you’ll balance data-driven strategy with execution – from optimising always-on campaigns for our core cleaning services, to launching targeted paid initiatives for new verticals (Office Cleaning, Laundry & Ironing, Dog Walking, Eldercare, and more) that deliver results and bring the brand to new audiences in impactful ways.
To Apply:
Please submit your resume and a cover letter highlighting your relevant experience and qualifications to
[email protected]
We look forward to hearing from you.
What We Offer
Innovative Environment: A fast-paced, ideas-driven culture where your work makes a visible impact.
Competitive Salary: We offer a competitive salary and benefits package.
Collaborative Culture: Join a diverse, supportive, and mission-driven group of marketers and creatives.
- Hybrid work: Two in-office days per week in Cape Town; remote the rest of the week.
