Junior CRM Specialist

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Key Responsibilities:

  • Day to Day: Responsible for the execution of all daily communications to customers. You will need to work closely with the Design Team and the Head of Marketing.

  • Create automation strategies: To drive and activate various customer journeys, leveraging email, SMS, push notifications, and on-site pop-ups. Ensure best practices are implemented to maximize deliverability and redemptions.

  • Optimise and activate segmentation: Identify key customer cohorts. Continuously work to segment messaging to the right customer at the right time. Utilise a test and learn approach.

  • Drive consumer insights: Develop and implement testing roadmaps for each customer journey as well as ad hoc campaigns. Results of these tests should be shared regularly with the Marketing Team.

  • Evolve channels: Expand and evolve our channels, staying ahead of best practices to ensure our strategies leverage the latest platform capabilities

Qualifications, Experience and Knowledge:

  • 3+ years of hands-on CRM experience, ideally in a B2C and/or e-commerce setting

  • Excellent attention to detail and strong executional skills

  • Experience in journey building and marketing automation

  • Strong analytical mindset; confident using data to drive decisions and strategy

  • Familiarity with CRM technology/platforms - Braze experience is a strong plus

  • Demonstrated ability to work independently and as part of a cross-functional team, highly motivated, self-starting individual.

  • Strong interpersonal skills and collaborative spirit

  • Computer literacy and solid communication skills

  • Motivated self-starter, able to work independently and within a team

  • Ability to work well under pressure and manage multiple priorities

Role Outline

We’re looking for a passionate Junior CRM Specialist to join the Sweepsouth Marketing Team. You’ll be at the heart of customer communications, working across mailers, SMS, push notifications, and on-site messaging.

This is a B2C role focused on optimising and delivering impactful communications throughout the customer lifecycle - from onboarding and engagement to retention and reactivation. If you’re driven by data, love customer-centric storytelling, and thrive in fast-paced e-commerce environments, we’d love to hear from you.

To Apply:
Please submit your resume and a cover letter highlighting your relevant experience and qualifications to 
[email protected]

We look forward to hearing from you!

Apply by Email

What we offer:

  • Innovative environment: A fast-paced, ideas-driven culture where your work makes a visible impact

  • Hybrid work: Two in-office days per week in Cape Town; remote the rest

  • Competitive salary & benefits

  • 18 days of annual leave

  • Collaborative team: Join a diverse, supportive, and mission-driven group of marketers and creatives